Kerry Tucker is the Chief Marketing Officer of pocket.watch, the exclusive studio partner to the world’s biggest YouTube stars. At pocket.watch, Ms. Tucker focuses on creating and launching new brands inspired by these young stars, targeted at Generation Alpha. Brands like Ryan’s World and Love, Diana have become dominant global franchises in just a few short years.
A seasoned executive with experience leading a range of companies, from Fortune 500s to startups. Prior to joining pocket.watch, Ms. Tucker was the CEO of Hello Sunshine, Reese Witherspoon’s media and production company, where she ran the company from its inception. She was responsible for creating the infrastructure, business model, content strategy and brand position for the new company and executing all operations to ensure its successful launch in 2017. Before joining Ms. Witherspoon, Tucker was the COO of startup The Video Genome Project where she led strategy, business development and operations. Ms. Tucker was instrumental in the acquisition of The Video Genome Project by Hulu in 2016.
Prior to her startup roles, Ms. Tucker held leadership roles at Victoria’s Secret as EVP/CMO, Martha Stewart Living Omnimedia as EVP Marketing, and CBS Corporation, as SVP Sales & Marketing.
Ms. Tucker lives in Pacific Palisades, CA with her 3 children.