Krista Webster is the President & CEO of Veritas Communications and Vice-Chair of a cluster of Stagwell Global (formerly known as MDC Partners) agencies spanning from advertising, shopper marketing to digital and PR.
Collectively, Krista brings more than 20 years of global agency public relations, social media, and influencer marketing experience, working with blue-chip clients in the US, Canada, Europe, and Asia. A self-professed change agent, Webster is always looking for ways to push the envelope creatively and strategically; consistently striving to innovate ahead of the curve. In early 2019, Webster expanded the Veritas family to include performance-driven influencer co-creation and digital content hub, Meat & Produce (M&P),to strategically bring influencers more fully to the table and fill a digital and e-comms gap she identified in the market.
Credited with managing $50+ million in client portfolios on both sides of theNorth American border by her late twenties with particular expertise in consumer marketing and pharma, Webster attributes her accelerated success to a strong focus on the integration of PR, digital advocacy, and influencer marketing levers with other below and above the line channels. She believes whole heartedly that the best ideas are media agnostic born from a unifying insight. The channels you employ – earned, owned, or paid – are secondary to the power of an idea that truly transcends and breaks through.
Webster’s awards and accolades are a testament to her success, hardwork and dedication. In addition to her numerous accomplishments, Webster hasbeen named as one of PR Week’s Top 40 Under 40 & Top Women In PR, PRovoke’s Innovator 25 in 2017, and Adweek Brand Star in 2018. In 2021, she was selected as a PR juror at the Cannes Lions International Festival ofCreativity.