Lance
Porigow
CMO, EVP, Head, eCommerce Growth
The Shipyard

Lance is a seasoned marketing strategist focused on implementing “Next Practices” ¬– the most effective marketing practices of tomorrow. Throughout his atypical career journey, he started the first Premium Programmatic Media conference, established a “Reverse Segmentation” approach to scaling audience growth, fought the rampant Bot Fraud with the Association of National Advertisers, and consults on Digital Transformation engagements for global enterprises. Lance Co-founded a Marketing Futures Consultancy that incubated a portfolio of Venture Capital backed MarTech SaaS start-ups and his published thought leadership is about how behavioral data is transforming foundational tenants of marketing. He currently leads The Shipyard’s Omni-channel eCommerce Growth Practice.

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