Lisa
Pasquin
President
Craft Public Relations

One of Canada’s top consumer PR specialists, Lisa brings deep strategic insight and an unparalleled creative spark to every project Craft Public Relations executes. Named a Top Woman in PR by PRNEWS in 2020, Lisa is a hands-on leader who is involved in everything from strategy development to media relations.

Before founding Craft in 2015, Lisa held senior-level roles at a number of the country’s top agencies working with leading brands including Dove, AXE, McDonald’s and Microsoft. Today, Craft has grown from a one-woman agency into a team of 30, representing some of Canada’s top brands, including Nintendo of Canada, Tim Hortons and GE Appliances.

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