Michael
Oliver
National Manager, Brand Communications
BMW Group Canada

As the National Manager in charge of BMW Brand Communications, I manage a team of marketing professionals responsible for the creation of Tier 1 national brand campaigns, tier 2 regional sales campaigns, management of national brand partnerships, and the operation of the BMW brand's digital and social channels.

With a focus on digitalization and the customer journey, my team ensures that new leads are sent directly to the BMW Retail network via the BMW.ca website, fans and prospects across the country are engaged through compelling social content, and new connections are made to potential customers through national and regional partnerships with other iconic brands in the Luxury, Travel, Hospitality and Sports industries.

Directing a large team of external agency partners across creative, media, and digital disciplines, I ensure that the BMW brand is consistently represented in all communication and that the core brand values are supported and expressed in creative and interesting ways that increase both customer and fan passion while supporting and growing sales.

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