Michelle Watson created MICHI in NYC in 2010 with original designs that transformed the activewear landscape. She pioneered the fashion-forward athletic wear aesthetic with artfully placed mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by super heroines, ‘90’s European designers and nature, have become MICHI signatures.
Design, performance and versatility are at the core of everything that MICHI does. Our ethically made styles are created with eco-friendly, sustainable Bluesign® and Oeko-Tex® certified textiles and are constructed to last.