Mike
Bartels
Director of Marketing Research and UX
Tobii Pro

Mike Bartels is the Senior Research Director of the Insight team at Tobii Technology, Inc. in North America Mr. Bartels has a master’s degree in experimental psychology and 12 years f experience within the field of eye-tracking research and attention measurement, across a range of different areas of commercial and academic fields.

His publications include eye tracking–related articles for several marketing research magazines including Quirks, QRCA Views, MRA Alert, and a book chapter in Eye Tracking in User Experience Design (published in 2014 by Schall and Bergstrom). He has presented at several scientific conferences including the Human-Computer Interaction International Conference and the Eye Tracking Research and Applications.

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