Director of Marketing Research and UX
Tobii Pro

Mike Bartels is the Senior Research Director of the Insight team at Tobii Technology, Inc. in North America Mr. Bartels has a master’s degree in experimental psychology and 12 years f experience within the field of eye-tracking research and attention measurement, across a range of different areas of commercial and academic fields.

His publications include eye tracking–related articles for several marketing research magazines including Quirks, QRCA Views, MRA Alert, and a book chapter in Eye Tracking in User Experience Design (published in 2014 by Schall and Bergstrom). He has presented at several scientific conferences including the Human-Computer Interaction International Conference and the Eye Tracking Research and Applications.

Register Now
Register for the most exciting digital marketing, retail & technology conference in 2021

DX3 2021 Sponsors and Partners