Partner Advisory Services

In a career spanning more than 20 years both on the front lines of a retailer and as an advisor to retail and consumer products companies, Monica has a passion for the sector has since translated this experience into the cannabis sector. Monica’s deep retail experience has positioned Monica well to assist companies in Canada’s emerging cannabis sector.

While the industry may be relatively new, the opportunities and challenges it faces have much in common with adjacent industries — including product differentiation, achieving high margins and adopting a dynamic operating model to anticipate market and consumer influences. Monica advises licensed producers and affiliates on IPO readiness, governance, risk management, process design/implementation, M&A, ERP implementations, strategy and capital project management.

Monica holds B.Comm degree from the University of Toronto, an MA (Economics) from York University and an MBA from Wilfrid Laurier.

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