Rob Balsom
Balsom
VP, Client Strategy
Nielsen Media, Sports and Entertainment

Rob is VP of Client Strategy at Nielsen Media Canada, overseeing the Nielsen Planning, Activation, Measurement and Sports businesses across the country. Having held positions within Nielsen companies in the UK (2008-2014) and the UAE (2014-2020), Rob relocated to Canada in December 2020 to direct continued business growth and the introduction of new innovative Nielsen products and services to the market.

A market researcher at heart, Rob’s curiosity of data and insights enables clients to overcome their challenges and guides them to the most valuable and actionable recommendations - his personable approach builds deep and trusted collaborative client relationships. His experience in marketing and sponsorship incorporates learnings from multiple international markets, a wide variety of client sectors, and a range of industry developmental stages

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