As the Director, Marketing and Communications for Restaurants Canada, Roberto Sarjoo oversees and is responsible for the all of the associations marketing efforts including brand growth and revenue generation. With 30,000 members belonging to Restaurants Canada including restaurants, bars, caterers and other foodservice providers, it is the country’s largest association for the foodservice and hospitality industry.
Before Restaurants Canada, Roberto spent over 10 years in franchise, small business, and association marketing, solving business problems through marketing transformation - from strategy to execution. This includes brand building, implementing local marketing initiatives and creating revenue generating opportunities for North America's largest home inspection franchise.
Roberto also teaches part time as a Professor at the Centennial College, School of Hospitality, Tourism and Culinary Arts.