Ross’s passion is building great brands. Through the development of excellent client partnerships, and his expertise in brand, advertising and media assessment, Ross works collaboratively with clients to maximize their brands’ potential.
Prior to joining Ipsos in 2007, Ross spent his career as a marketer of some of the best known and respected global brands. His award-winning marketing, advertising and research experience includes the successfully execution of multiple brand launches and repositioning projects for many global powerhouse brands.
In his current role, Ross works with multiple global Fortune 500 companies and top Canadian brands to help them effectively evaluate their brand communications strategies in this new era of paid, owned and earned communications.
Ross is located in Toronto, Canada and has over 20 years related experience.