Head of CRM and Digital Marketing Operations
Air Canada

Santhosh heads the CRM and Digital Marketing Operations for Air Canada. He leads a team of passionate professionals driving engaging digital experience for Air Canada’s extensive customer base.

Santhosh specializes in enterprise digital transformation (digital marketing, campaign and content management, social integration, DAM, eCommerce, loyalty), advanced data engineering (bigdata platforms and analytics, AI and machine learning, business intelligence and data science), customer experience & engagement, and marketing product stack. In his 20+ years of progressive career he has worked with many digital transformation engagements leading and successfully delivering analytics and insights driven engaging customer experience gaining improved conversion, ROI, TTM, revenue and market share. His experience spans establishing vision and strategy, digital product development, enterprise and solution architecture, business architecture, operations management among others.

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