Senior Vice President, E-Commerce at Sobeys Inc.
Sobeys Inc.

As Senior Vice President of Ecommerce for Sobeys Inc., Sarah Joyce has fueled transformational change at the grocery powerhouse and helped revolutionize the face of online grocery delivery in Canada. Sarah led the implementation of Ocado Group’s cutting-edge technology to launch Voilà by Sobeys. This first-of-its-kind grocery delivery service in Canada offers a superior, scalable ecommerce solution unlike anything else available in the market. When the pandemic hit in early 2020, Sarah mobilized thousands of employees, partners and suppliers to introduce the service to Canadians early and meet the heightened need for a safe and dependable online grocery service. Under Sarah's leadership, Voilà will continue to expand to other regions across the country. Prior to joining Sobeys in June 2018, Sarah was General Manager of and at Hudson’s Bay Company.

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