Sari Deckelbaum is a digital, e-commerce executive whose 20 year career has been characterized by the sustained and impactful digital business transformations of the North American retail businesses with whom she has collaborated over that period. An e-commerce veteran since late Web 1.0, her experience through all phases of the e-commerce revolution has equipped her with a deep and broad understanding of evolving digital trends, while bringing a growth and agile mind-set and fresh new innovative digital perspective to large retail organizations seeking to grow their e-commerce platforms and online presence.
She currently serves as Vice-President of e-commerce at Sleep Country and Dormez-Vous where she inspires and leads teams to adopt sustainable, e-commerce omni-business models, while using digital technology, strong digital experience and proven performance strategies to drive innovation, growth, a robust online presence, and to digitally transform. Under her leadership she has led significant new business wins and has annually delivered explosive e-commerce business growth.
Her career spans multiple senior e-commerce and digital roles across the North American digital retail landscape. As a leader in e-commerce Sari uses her platform to drive thought leadership for the encouragement of digital transformation across business sectors, and also to inspire organizations to leverage data and insights to empower marketing and decision making.
Sari aspires to share her drive and wealth of knowledge with talented global teams and fellow digital leaders, while encouraging and championing innovation and change