Scott is a Director at Nielsen Sports, the global leader in sponsorship media valuation and analytics.

He consults to brands, sports organizations and entertainment companies to help them understand the market value of sponsorship investments.

Scott started his career at Fox Sports Australia, before making the move to Canada in 2014. Since his arrival, he’s helped numerous clients evolve their sponsorship strategies and measurement plans, including PepsiCo, the NHL and Canadian Broadcasting Corporation (CBC). Scott is an avid sports fan, and has a keen eye for international trends that will shape the future of sponsorship marketing.