Shannon is a seasoned social strategist, researcher, and leader in digital innovation. She knows what works, is always on the cusp of emerging tech and knows how to implement it to solve real business challenges. She’s built Influencer Networks, social measurement tools that leverage AI, and e-comm bots for some of Canada’s largest retailers. With a deep specialization in marketing to women informed by over 10 years of practiced focus and a degree in Women & Gender Studies from the University of Toronto.
She also develops and instructs digital marketing and social media courses at Brainstation in Toronto. Educating small business owners and corporate employees on the latest and greatest in marketing.
Shannon has had the honor of working with brands like Dove, Kinder, General Mills, Joe Fresh, Lysol, RBC, and TD.