After 25 years as a senior executive in the fashion business, Simon’s experience is in building and marketing luxury brands in Canada. After launching a boutique-marketing agency where his specialty was social media and marketing strategy, he followed his entrepreneurial dream of opening his own business and launched Etiket in 2011. Etiket has become the ultimate destination in results-oriented skin care, niche perfumes, luxury beauty products and treatment services in Montreal and on-line across Canada.