Wes Wolch is a self described mutt due to his experience working across several disciplines, having worked in creative, strategy, media, business leadership and executive roles in organizations such as Cossette Media, Vice and Holt Renfrew.  He takes a consumer first approach and is obsessed with carving out a brand’s place in culture as we hurtle towards traditional advertising’s extinction. 

Wes has applied this approach to brands such as Netflix, Seth Rogen’s Houseplant, Tokyo Smoke and Molson Coors to name a few.