Pelmorex Corp is a major player in the Canadian digital advertising market. The company owns The Weather Network/Meteo Media which are Canada’s largest traffic online/TV properties reaching over 28M Canadians monthly. The company also provides consumer weather information services in Europe, and Latin America through its El-Tiempo, OTempo and Clima brands. In addition, Pelmorex owns Pelmorex Data Solutions and Addictive mobility both of whom are leaders in the Canadian Data market space particularly in solutions in Digital Advertising and OOH Advertising space. Pelmorex Data Solutions (mobile location data solutions), a subsidiary of Pelmorex Corp, has built several data powered tools including the Location Insights Platform and Foot Traffic Attribution UI. Both of these solutions are leveraged today by major planning and buying media agencies in Canada, as well as several leading brands and media technology firms. Pelmorex Data Solutions is the only Canadian first party data set that Google has allowed to be listed natively within the Google ad buying platform DV360.