2023

DX3 TALKS

DX3 TALKS ARE INTERACTIVE, ACTIONABLE WORKSHOPS. These interactive workshops are designed to give you actionable advice to help you thrive as a professional and grow your business. This amazing feature takes place on both days of the conference. DX3 Talks are free for anyone to attend with either a Show Floor Pass or any of the All-Access Passes.

Discover HOW TO implement strategies, new concepts, products and expert advice.


MEDIANET THEATRE

LIQUID ANALYTICS THEATRE
Day 1
Day 2

Camille Jamerson, CEO, CDJ & Associates

TERRY FOX STAGE

Speaker short info will be here.

Building an understanding of consumer needs Seizing control of a changing industry Transforming challenges into opportunities Moving beyond the ‘Online vs Bricks & Mortar’ debate.

Speaker short info will be here.

VIOLA DESMOND STAGE

Workshop Terry Fox Hall

10:00


How to Put Creative Strategy at the Forefront of Your Data-Driven DOOH Campaign Powered by Vistar Media

Seventy-five percent of an ad's effectiveness is determined by its creative, according to the Advertising Research Federation, making creative strategy one of the most important components of any campaign. Digital out-of-home (DOOH) should be no exception.

Scott Mitchell, Managing Director, Canada, Vistar Media

10:45


Make Search Engines Love Your eCommerce Website!
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Join ex-Google engineer Fili to learn how to avoid SEO on-page pitfalls, optimize your ecommerce website for indexing, make search bots crawl your ecommerce website efficiently and improve your search visibility. This session will have highly actionable SEO tips for all levels of experience. Having worked on Google Search, Fili is the go-to guy when it comes to technical SEO.

Fili, SEO Expert, Search Brothers

11:30


Preparing for Multilingual and International Markets: Shopify Example Powered by Weglot

Decoding ways to prepare your online shop to cater to multilingual and international markets

Philippe Raymond, COO & Co-founder, Emma42
Cyrille Zimmer, CEO & Founder, CZ Conseil

12:15


Last Miles Delivery: Opportunities & Challenges
Omid Sadeghi, Business Strategy, Lassonde Professional Development-York University

13:00


Distributed Ledger Technology for retail
Mohamed EI Kandri, Director of Education, Lassonde Professional Development-York University

13:45


WEB3 Toronto Summit Workshop: NFTs and The Era of Utility
Sergio Pedemonte, Co-Founder, Ugly Bros

14:25


Virtual: Online Reputation Management
Nikita Prokhorov, CEO & Founder, Reputation House

14:30


Opportunities in the Global Marketplace Powered by Kipcast

• The marketplace role in the Digitalization Era
• Aspects of marketplaces
• Why sell on marketplaces

Giovanni Guardalben, CEO, Kipcast (Highstreet.io)

15:15


The Secrets of TikTok Marketing That No One Will Tell You

In this workshop Abraham will share insights into understanding the cost of TikTok Marketing along with some best practices for using TikTok for marketing purposes and navigating the potential risks of fraud in the industry

Abraham Liberman, CEO and Founder, Clicks Talent

16:00


WEB3 Toronto Summit Workshop: Unmasking Web 3.0

• Decentralization
• Trustless interactions
• New business models

Gary Bhatti, CEO, NetSet Digital
Workshop Terry Fox Hall

10:00


Workshop: Turn Industry Trends into Your Own Business Case Powered by Arvato Systems

Every year we discover new emerging trends in the retail and consumer products industry. We will take you on a journey to identify the trends with the highest success-potential for your business. You will leave this workshop with your personal trend-navigator!

Caroline Seidel, Strategy Consultant, Arvato Systems
Gerrit Stuchtey, Director Customer Experience, Arvato Systems

10:45


Workshop: Coming Together to Create Unbiased Data Powered by Dentsu

We are at a truly exciting crossroads in AI, analytics, and automation. However, when we build target audiences, we look at a few attributes of a group of people and then treat them all the same. When we build AIs, they replicate society’s flaws. And, when we advertise on social media, we use algorithms that keep people’s attention - by making them angry. Join this workshop to explore bias issues in data and AI, and practical, common-sense, solutions to help alleviate them.

Walter Flaat, Chief Data Officer, Dentsu Canada

11:00


Virtual Workshop: Innovative Skills as a Retailer
Peter Merrill, President, Quest Management Systems

11:30


Maximizing Retail Training Through VR
David Snyder, President, PONO Learning Inc.

12:15


Building Iconic Brands: What It Takes to Engage and Retain Gen Z Shoppers
Melissa Li, Head of Community and Managing Partner, Dorm Room Fund

13:00


How to Better Understand Your Customer and Drive Loyalty Powered by Mastercard
Jess Lee, Director, Data & Services, Mastercard
Jessy Zita, VP, Data & Services, Mastercard

13:45


Unlocking the Secrets of Amazon Canada with Data Powered by Analytic Index

In this workshop, ecommerce expert Tim Stocks enlightens attendees about Amazon’s search algorithm and steps brands/agencies should take to win online. Learn how to discover item, keyword, and category opportunities, optimize search campaigns, and measure performance like never before.

Tim Stocks, VP Marketing, Analytic Index

14:30


Entrepreneurial & Innovative Mindset
Artem Solvey, Entrepreneur in Residence, York University

15:15


Does Your Marketing Ignore the Purchasing Power of People With Disabilities? Powered by Fable
Sam Proulx, Accessibility Evangelist, Fable
DX3 Talks 2020