In his current role as VP, E-Commerce at Loblaw Digital, Karamjot (KJ) is accountable for providing strategic direction and leadership for all e-commerce businesses of Loblaw Companies (JoeFresh.com, Online Grocery - Click & Collect, beautyBOUTIQUE.ca, and Online Pharmacy).

KJ joined Loblaw Companies in 2011 as Director, Corporate Strategy. While in that role, he helped to define the ecommerce strategy and plan for Loblaw Companies. Shortly after, Loblaw Digital was established to execute on that plan, with KJ becoming one of its first two employees. During his time at Loblaw Digital, he has overseen trading / merchandising, digital marketing, email / digital messaging, demand generation, and product content.

Prior to Loblaw Companies, KJ’s background is in strategy consulting.