DX3 is Canada’s largest conference and trade show dedicated to retail, marketing, and technology. Through engaging content and immersive experiences, DX3 connects the world’s top technology brands with Canada’s leading brands, retailers, marketers and agencies. DX3 is the one-stop-shop for retailers and marketers who want to learn how tech is changing their industries and how they can innovate to grow their businesses.

Meet the team behind Dx3

Hifazat Ahmad
President & CEO

Hifazat 'Faz' Ahmad has 18 years of experience in managing and growing business, conference organizations across three continents. He has organized over 300 events in over 20 countries. Prior to coming to Canada Faz had worked with some of the largest U.K based media and events companies like Emap, Daily Mail Group, Informa and Terrapinn and has sold, produced and managed conferences, large scale exhibitions, awards and managed event businesses. In 2013 Faz left Top Right Group, where he was commercial director responsible for over US$30 million revenue and team of 45 people to migrate to Canada where he established Faz Inc.(IoT Events) a conscious capitalist events and consulting business focused on empowering Canadian businesses to become efficient, help SMEs explore international growth and preparing businesses for opportunities and challenges presented by Millennials generational transition.

Azka Ijaz
Content Director

Azka Ijaz is the Content Director at IDx3 Canada, she takes care of conferences from its initial to the execution phase. Azka has a Post-grad Certificate in Digital Media Marketing and holds an undergraduate degree with double majors in Chemistry and Mass Communication. As of her strong academic background, Azka always looks for an interesting angle in every situation. At Dx3 Canada, Azka brings her extensive research, management, planning and people skills.

Ingunn Grip Fjær
Marketing Manager

Ingunn is an experienced Marketing Manager with a diverse skill set - and with a background in Physics and Mathematics (including from UC Berkeley), she enjoys challenges that require both critical analytical thinking and creativity. Originally from Norway, Ingunn has traveled to almost every corner of the world and has found that Canada is truly a unique and amazing place to live. At DX3, Ingunn manages the marketing side of the business.

Raven Karjalainen
Event Sales Director

Raven has over 15 years of Sales and Business Development Management. She has extensive experience working in sectors such as Technology, Healthcare, Payment Processing and Environmental. She carries intensive experience in world-class international trade shows. Raven is dedicated, driven, and an amazing communicator that always gets the job done right and on time. She is detail orientated and very professional when it comes to operations. Do not hesitate to contact her for the most innovated opportunity!

Vidyulata Badkas
Delegate Sales Manager

Sales Professional with 5 years of experience in International Business, efficient in handling clients from across the globe with 3+ years of experience in Delegate sales. Enjoys talking over the phone to clients.

Originally from India and Holding a Masters degree in Cosmetics.

Loving wife and a mother to one. Loves painting, baking and designing.

Pratishtha Gala
Social Media Manager

Pratishtha is an experienced Digital marketing specialist with expertise in managing multiple clients and expanding their reach to wide markets through a dynamic approach to marketing and management. She also has experience in handling operations for trade shows and lifestyle exhibitions. She loves travelling, swimming & shopping!