About

dx3

DX3 is Canada’s largest conference and trade show dedicated to retail, marketing, and technology. Through engaging content and immersive experiences, DX3 connects the world’s top technology brands with Canada’s leading brands, retailers, marketers and agencies. DX3 is the one-stop-shop for retailers and marketers who want to learn how tech is changing their industries and how they can innovate to grow their businesses.

Meet the team behind Dx3

Hifazat Ahmad
President & CEO

Hifazat 'Faz' Ahmad has 18 years of experience in managing and growing business, conference organizations across three continents. He has organized over 300 events in over 20 countries. Prior to coming to Canada Faz had worked with some of the largest U.K based media and events companies like Emap, Daily Mail Group, Informa and Terrapinn and has sold, produced and managed conferences, large scale exhibitions, awards and managed event businesses. In 2013 Faz left Top Right Group, where he was commercial director responsible for over US$30 million revenue and team of 45 people to migrate to Canada where he established Faz Inc.(IoT Events) a conscious capitalist events and consulting business focused on empowering Canadian businesses to become efficient, help SMEs explore international growth and preparing businesses for opportunities and challenges presented by Millennials generational transition.

Pratishtha Gala
Marketing Manager

Pratishtha is an experienced Digital marketing specialist with expertise in managing multiple clients and expanding their reach to wide markets through a dynamic approach to marketing and management. She also has experience in handling operations for trade shows and lifestyle exhibitions. She loves travelling, swimming & shopping!

Sneha Thayil
Content Director

Sneha Thayil is a research professional, developing conferences from inception to execution.  She has previously lived in Hong Kong, Malaysia, India, Singapore, Italy, Somalia, and various cities in the United States. Sneha holds a M.A. in International Relations from the Johns Hopkins School of Advanced International Studies and a B.A. in Political Science from the University of Chicago. Sneha is passionate about inclusive, multidisciplinary methods to build peaceful and sustainable societies.

Archna Walia
Conference Manager

Archna Walia has more than 11 years of experience in content creation and background of working as a content writer, journalist and as assistant professor tutoring undergraduate and postgraduate students pursuing Journalism and Mass Communication. She holds a Masters Degree in Journalism and Mass Communication where she stood second in university. Her key interests include researching, interacting with people, conducting interviews and writing crisp copies.

Rueshen Aksoy
Sales Manager


Rueshen is a business development professional with extensive experience in industries such as market research, aerospace, retail and internet of things. He has a background in Political Science from the University of Toronto where he graduated with High Distinction. Rueshen enjoys building new relationships, curating innovative solutions and learning new skills through interprofessional collaboration. He manages accounts for Dx3 Canada in Toronto.

DX3 2021 Sponsors and Partners