Senior media professional with 12+ years of experience in planning, buying and optimizing offline and online media for some of the world's top brands. Experience includes performance media buying, strategic planning and analysis, cross-platform integration and optimization, project management, leadership, staff development and mentoring. Expertise in purchasing and managing high-volume media campaigns across Google, Meta, TikTok & programmatic platforms. Deep understanding and experience in purchasing performance media across all advertising mediums including; Linear TV, Radio, DOOH, CTV, SEM, SEO, Programmatic and Paid Social. Passionate about people, collaboration, strategy & learning new things every day.