Jennifer Nickhorn is Director of Retail Media Partnerships, leading a team of ecommerce & advertising experts who help top North American retailers like Walmart, Ulta, Metro and Best Buy Canada grow their commercial and monetization programs. With over 12 years industry experience including several senior roles at the leading US department store Kohl’s, Jenny is passionate about helping retailers launch & scale new business models that capitalize on emerging digital trends like retail media, and ensuring that the shopper is always at the front and center of planning.