Lindsay Knight


Director, Marketing Strategy and Communications


The Source

Lindsay is the Director of Marketing Strategy and Communications at The Source, subsidiary of Bell Canada. With over 300 stores nationwide, The Source is Canada’s largest tech retailer, located in most major malls from coast to coast. We exist to help Canadians discover the possibilities of tech and what it can do for them.

Leading a team of over 30 marketing professionals and three agency partners, Lindsay oversees the full marketing cycle from strategic planning through to execution of brand marketing, promotional campaigns, partner programs, public relations, sponsorship and social media.  

Before her current role, Lindsay managed a variety of marketing portfolios at The Source, including subscription services, consumer electronics, brand marketing, PR and sponsorship. Prior to joining the BCE family, she was an Account Director leading the Samsung Canada Adverting account.

Lindsay is known for her ability to lead large programs and operationalize organizational change. She does this by staying focused on and inspiring big picture, customer first thinking, while staying grounded in how to execute with excellence to deliver on business objectives.

Advertising Account Director turned Strategic Marketer with 10+ years of client and agency experience in the tech, telecom and retail industries. Use data and insights to build programs that influence business growth. Known for my ability to build strong relationships and lead large cross functional teams on high impact projects.

Specialties: Marketing Strategy, Business Strategy, Account Management, Project Management, Brand Partnerships, Partner Marketing, Sales Enablement, Sponsorship, Leadership and Team Management.

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