Lindsay is the Director of Marketing Strategy and Communications at The Source, subsidiary of Bell Canada. With over 350 stores nationwide, The Source is Canada’s largest tech retailer and exists to help Canadians discover the possibilities of tech and what it can do for them.
Leading a team of over 30 marketing professionals and three agency partners, Lindsay oversees the full marketing cycle from strategic planning through to execution of brand marketing, promotional campaigns, media, partner programs, public relations, sponsorship and social media.
Before her current role, Lindsay managed a variety of marketing portfolios at The Source, including subscription services, consumer electronics, brand marketing, PR and sponsorship. Prior to joining the BCE family, she was an Account Director leading the Samsung Canada Adverting account.
Lindsay is known for her ability to lead large programs and operationalize organizational change. She does this by staying focused on and inspiring big picture, customer first thinking, while staying grounded in how to execute with excellence and delivering on business objectives.