Profile:

Matthew Diamond

,

CGO

,

BIG Digital

  • Currently Chief Growth Officer (CGO), BIG Digital
  • Faculty Member, IVEY Business School, teaching a top rated MBA elective on Consumer Marketing
  • Board Member, Alpine Ski Club
  • Previously ran Toronto Liberty Village Office for Mosaic – at the time, Canada’s leading Experiential Marketing Agency
  • Owned and Operated Hunter Straker, North American’s only Purchase Design™ Agency, focussing on Retail, Shopper Marketing and Experiences – successfully sold to Mosaic
  • Globally recognized thought leader, speaking at dozens of conferences, appearances on TV shows, and author of trade publications, in addition to driving award winning Global Experiential and Retail Marketing Programs throughout my 25 year career
  • Perhaps the most recognized program that I helped create, and still is in market today, is Kraft Hockeyville

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