Theresa is a Partner and the Chief Strategy Officer at Acart, an independent agency that understands the evolving intersection between strategy, media, creative and tech in ways that help transform brands. Theresa has been a B2C and B2B marketing professional for more than 25 years, honing her craft in the consumer-packaged goods, tech, e-Commerce, and advocacy sectors. She has spent a career crafting strategies and go-to-market initiatives that have driven brand and business growth internationally for start-ups, SMBs and global enterprises driving business and brand growth. As an executive who has sat both on the client-side and agency-side, she has catered to many distinct target audiences across many different sectors and industries, and as a result, brings a breadth and depth of experience and insight to her engagements.