Ally Wesson is an accomplished marketing professional who has been working in the hospitality industry for over 15 years.
As Vice President of Marketing for Realstar Hospitality, Ally plans and executes strategic campaigns and partnerships to optimize performance for the Days Inn, Motel 6 and Studio 6 brands across Canada. She is passionate about data-driven digital marketing and embracing emerging technologies to create impactful promotions that deliver results. Realstar Hospitality has previously won the prestigious Pinnacle Award for Company of the Year and was awarded the Canadian Franchise Association Franchisees' Choice Designation for the third year in a row.
Ally is based in Toronto and currently sits on the board of directors for the Hotel Association of Canada.