Anat Yaniv, founder of TAG Marketing Services, is a marketing and US consumer expert. Anat is focused on helping global brands enter the US market and providing integrated marketing services for small to midsize companies.
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To date, Anat has driven more than 200% in year over year sales for global brands entering the US market and developed and executed integrated marketing plans achieving more than $400M in sales for US companies.
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Anat’s deep US consumer background spans a 360 experience across retail marketing, merchandising, category management, inventory and corporate planning. She has worked across various companies from global, fortune 500 to scaling startups such as Etsy, Depop, Victoria’s Secrets, Gap, Vroom and Sabon; across beauty, fashion, auto and marketplace industries.
Anat earned her MBA at Baruch College, Zicklin School of Business.