Andrea is a seasoned media professional with over a decade of experience, currently serving as Head of Industry for Retail and E-commerce at TikTok Canada. In her role, she leverages her understanding of the evolving retail landscape to help guide innovative marketing strategies for brands by tapping into community, culture, and entertainment. Andrea's expertise lies in crafting comprehensive marketing approaches that resonate with audiences and drive value for brands in the ever-changing digital marketplace.

Throughout her career, Andrea has helped brands connect with consumers in exciting ways across multiple media, including broadcast, online video, online publishing, and social platforms. Her versatile experience and strategic insights have consistently enabled brands to engage with their target audiences effectively.

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