Basil Hatto has over 18 years of extensive experience in the fields of performance media, data and analytics, and technology. Currently, he serves as the Head of Product for Neil Patel Digital Canada, where he leads a team responsible for developing innovative products.

Prior to this role, Basil held senior leadership positions at PostMedia and iProspect. At PostMedia, he led the Data Science and Audience Development teams, delivering results-driven solutions to grow subscribers in the highly competitive media industry. As Senior Vice President of Product and Strategy at iProspect, the world's leading digital performance marketing agency, Basil was responsible for driving performance media (search, social, display, and video), experience (SEO, CRO, DCO), and technology (advanced analytics, tag management) strategies.