Bobby Sahni


Partner & Co-founder


Ethnicity Matters

Bobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. He is Co-Founder and Partner at Ethnicity Matters - a multicultural marketing & advertising agency dedicated to helping companies drive new growth and sales by engaging North America’s fast growing, big spending ethnic and new immigrant communities. He is also Partner in Tulsea Sports Marketing, a North America-based sports marketing consultancy focussed on the intersection of multicultural marketing & sports + entertainment.

Bobby has earned national and international recognition for his work and thought leadership. Bobby also loves teaching, having guest-lectured at many universities and regularly speaks at industry events and conferences across North America. Bobby has also been on a variety of advisory boards including Imagine Canada, Hockey Canada, Seva Food Bank, Road Hockey to Conquer Cancer and Credit Valley Conservation Foundation. Bobby earned his MBA from the global KelloggSchulich Executive MBA program with cross-cultural studies in Hong Kong, Germany, Miami, Chicago and Toronto. He also holds a Bachelor of Science & Business degree from the University of Waterloo.

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