Haem is a storyteller who strives to understand consumers in order to connect their stories with brands. As a global Omnichannel Marketer, Branded content expert, and Creative Strategist, she has worked on the creative as well as business sides, leading all aspects from strategy, content creation, pitching to execution, marketing and optimization. Haem has both led and built marketing teams and brands across Canada, USA, and India and is currently the county marketing lead for Amazon Ads in Canada.

Haem was part of the Effies Canada 2022 Jury, the AToMic Awards 2022 Jury, and is President of the BCMA Canada co-hosting the BCMA Canada Candid chats. SHE pro-actively champions diversity and inclusion as part of various industry taskforces and shares her lived experiences as an immigrant woman of colour. Haem is part of a Toronto-based improvisational comedy troupe ‘Eyesore’, an avid scuba diver, traveler, cheese lover, and plant-hoarder.