Jen Proctor


CEO & Founder


Cultivated Entertainment

Since she was a little girl, Jen has been fascinated with Hollywood, dreaming of being on the stage and working behind the scenes. She studied journalism and media at USC and hit the ground running as an entertainment field producer for FOX in New York City. Excited to know more, Jen began working on the talent representation side at the competitive booking desks of CAA and ICM and learned the ins and outs of talent teams and how to negotiate deals from both sides. Returning to Los Angeles, Jen started as Head of Talent for a new daytime talk show booking upwards of fifty guests per week. Advancing to Head of Talent for Embassy Row, Sony Pictures Televisions’ TV and digital production company, she managed development and talent booking for all of their East and West coast productions.

Jen’s vision to launch Cultivated Entertainment developed from her progressive ingenuity, expansive industry relationships, and inherent desire to join together the perfect combination of talent and project. With her extensive media experience, Jen brings a distinct understanding and oversight to every deal. She oversees all CE accounts and is empowered to create a synergy that works well for a variety of talent situations.

Anchored in compassion and good intention, Jen aims to grow an innovative workplace where everyone feels included, necessary, and respected. Working intimately with talent and creative teams inspires her everyday and that warmth and positive energy make her one of the go-to experts in entertainment.

“I always try to look at any situation from the other person’s side. We all have bad days and we all have good intentions -- I believe we are inherently good. Everyone deserves compassion.”

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