Madan Bharadwaj is a leading expert in advanced marketing measurement systems. Over fifteen years and four attribution startups, he has helped marketers navigate away from relying on flawed last-click attribution methods by bringing breakthrough innovations like multi-touch attribution and incrementality testing to market. 

Most recently, Madan founded M^2 to shape a methodology-agnostic framework for marketing attribution. He teaches the framework in the industry’s first advanced attribution masterclass, and helps brands access high quality attribution content, talent, and services through the M^2 attribution marketplace.