Samuel Hale, the CEO of Nutrimeals, has worked with his team to develop a platform where clients order healthy ready-to-eat meals that are delivered. An AI recommendation engine has been developed to provide custom meal plans to users based on their physical and dietary profiles. Nutrimeals currently prepares the meals in their own kitchen. However, the concept has now expanded into a SaaS-enabled marketplace called Nurish’d where they collaborate with existing ready-to-eat meal companies in different geographies to produce, deliver, and fulfill the orders. As the CEO, Sam’s focus is to spearhead the companies’ missions to provide hyper-personalized ready-to-eat food offerings based on the individuals wellness goals. Nurish’d plans to lead to medically-tailored meal movement in Canada.