Shawn has been an industry leader in loyalty, customer experience, and digital transformation throughout his career and brings this rich expertise to his role as President, AIR MILES, where he will spearhead the strategic direction of Canada’s most recognized loyalty program with a specific view into driving meaningful engagement for consumers and partners alike.

Prior to joining AIR MILES, he was Senior Vice President, Customer at Canadian Tire, where he led the team responsible for enterprise loyalty, digital marketing, customer analytics and personalization, including the team that built and grew the Triangle Rewards loyalty program. He also worked at McKinsey & Company and Accenture, where he developed customer acquisition and retention strategies, data-driven applications, and customer experience programs to accelerate business growth for clients. From 2010 to 2013, Shawn was a member of the AIR MILES leadership team, where his role was accountable for data and analytics for partners.