Tyrrell Schmidt




TD Bank

Tyrrell Schmidt is the Chief Marketing Officer of TD Bank Group. In this role, she leads a world-class team of marketers across Canada and the U.S. who build and protect the brand; drive legendary customer experiences across the bank; and accelerate growth for the organization through data driven, personalized, digital marketing strategies. In 2024, TD was recognized as one of the Top 100 Global Brands by Brand Finance and earning the highest rank of any Canadian brand.

Tyrrell joined TD in 2015 and held numerous leadership roles including in brand, sponsorship, and customer experience. Most recently, she spent three years as the Chief Marketing Officer, TD Bank, America's Most Convenient Bank®. In this role, she built a team, relaunched the brand, accelerated digital marketing and marketing technology capabilities, and drove record levels of growth through integrated marketing strategies in support of the business.

Prior to joining TD, she held a variety of senior leadership roles in marketing and general management at several global companies including Cigna, Standard Chartered Bank, and Discover Card. She is a seasoned global executive, having lived and worked in the U.S., Europe, Asia, and Canada.

A champion for diversity and inclusion, Tyrrell served as the executive sponsor for TD's Multinational Network committee for TD Bank, AMCB, and has been actively engaged in TD's Individuals with Diverse Abilities and Women in Leadership programs in the U.S. and Canada.

Tyrrell is a Board member and guide runner for Achilles International, an organization that transforms the lives of people with disabilities through athletic programs and social connection. She holds Masters' degrees from Northwestern University and the International School of Management in Paris, and a Bachelor degree in Marketing from Arizona State University.

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