Hilton Barbour is an Independent Consultant working at the intersection of Strategy, Culture and Purpose. Marketing remains Hilton’s first love but his experience has shown him that Culture – how an organization behaves – is the only sustainable competitive advantage. A prolific blogger and speaker Hilton has published several ebooks on Culture and Digital Transformation. The books, which include interviews from business leaders at the worlds most admired brands, reflect his fascination with how Culture can accelerate – or impede – a Digital Transformation.