Participate in a thought-provoking conversation featuring Tyrrell Schmidt, Chief Marketing Officer at TD Bank Group, in dialogue with Zahra Rajani, a seasoned expert in Commercial Retail Marketing Activation. Gain insights into how pioneering companies like TD Bank Group are effectively maneuvering through the intricate terrain of brand and experience differentiation. This session will explore strategies for elevating your brand, innovative marketing approaches, and ensuring enduring brand relevance in competitive markets.