3:30 pm



Keynote: Navigating the Future: Unveiling the Impact of Gen A on Retail Technology

As Generation Alpha (Gen A) swiftly approaches the age of purchasing influence, retailers find themselves at a crucial juncture to adapt and innovate. Gen A already exerts significant influence over their parents' decisions before reaching the consumer age. In collaboration with international partners, JCWG has conducted an extensive international study delving into Gen A's hobbies, activities, lifestyle, values, and, most importantly, their shopping behaviors and preferences

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