• Integrating merchandising and marketing strategies
• Innovative approaches to customer journey 
• The role of analytics and consumer data in making strategic decisions

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• Discussing the big picture
• Leadership and retail transformation
• Challenges and outcomes
• Learning and unlearning: Case studies

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Participate in a thought-provoking conversation featuring Tyrrell Schmidt, Chief Marketing Officer at TD Bank Group, in dialogue with Zahra Rajani, a seasoned expert in Commercial Retail Marketing Activation. Gain insights into how pioneering companies like TD Bank Group are effectively maneuvering through the intricate terrain of brand and experience differentiation. This session will explore strategies for elevating your brand, innovative marketing approaches, and ensuring enduring brand relevance in competitive markets.

• Leveraging data and insights
• Right inputs for seamless experience
• Customer personas
• Customer insight through AI

• With ever-growing market competition in the retail industry, it’s become clear that time and experience – not just products – are the ultimate brand currency. We believe brand value is customer-driven, created by the time our customers spend with us and the experiences they’ve had. This keynote will focus on how brands and organizations succeed when they compete for time and experience by rallying completely around the customer end-to-end journey, paying special attention to the micro moments that deliver moments of transformation, a-ha, or delight.
• Understand the shift towards customer-driven brand equity, where the time customers spend with you and their experiences are your most valuable assets.
• Uncover the strategies that encapsulate the entire customer journey, focusing on competing for customers' time and enriching their experiences to foster loyalty and drive success.

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• Personalisation and invisible machine learning are essential strategies for growing a loyal customer base. 
• Yet, commerce is the most targeted industry facing bots, cyberattacks, and fraud. 
• Learn how Shopify uses Cloudflare to protect and accelerate storefronts and organizations.

Join a frank and intimate discussion with Shawn Stewart, President, AIR MILES, moderated by Personal Finance and Travel Expert Barry Choi, and learn how leading companies navigate challenging times. The session will delve into the importance of listening to your customers, being agile, embracing change, and fostering a culture of collaboration, among other topics.

• Learn about the importance of destination-based "smart" content
• Learn how we model and deliver both reusable and smart content to the front end.
• Explore the kinds of workflow these 2 different kinds of content opens up for your teams.

• Business beyond brick-and-mortar modernization
• Seamless UX across channels
• Supercharging growth engine

• Challenges and triumphs
• Significance of women's leadership and impact on the industry
• Best practices and vital lessons

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Presentation followed by fireside chat

As Generation Alpha (Gen A) swiftly approaches the age of purchasing influence, retailers find themselves at a crucial juncture to adapt and innovate. Gen A already exerts significant influence over their parents' decisions before reaching the consumer age. In collaboration with international partners, JCWG has conducted an extensive international study delving into Gen A's hobbies, activities, lifestyle, values, and, most importantly, their shopping behaviors and preferences

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• Is brick & mortar back post lockdowns?
• Maintaining the Customer Segment
• Catering to individualism

• Supply chain resilience and imminent challenges  
• Best and the worst of supply chain tech  
• Technology to connect decision making across the value chain  
• Reality of integration of supply chain tech