• The Evolving Role of CMO
• Are emerging technologies increasing challenges for marketers?
• Understanding the challenges and creating opportunities for consumers
• Managing complexities while shaping your company’s brand

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With immigration being the primary driver of population growth in the country, Canadian marketers must adapt their campaigns to effectively connect with all Canadians, including newcomers, to achieve sustainable results. Jennifer Seiler will share why reaching “all and each” is the key to a successful brand strategy and showcase examples where P&G brands have uncovered insights from multicultural consumers that resonate with all Canadians to drive overall brand and category growth

The power of TikTok is transcending sales channels. We know that people shop in multiple ways, and that this is becoming more and more evenly distributed across channels. TikTok continues to evolve to help you maximize your omnichannel strategy and drive impact - whether that's online, in-store or out-of-phone.

• The evolving media landscape and challenges of building a brand
• Consumer-centric strategies
• Role of technology in brand-building and marketing

• Research findings and practical market intelligence
• Setting expectations
• Success Metrics: Digital Marketing Campaigns 

• Professional lessons by women leadership
• Navigating the male-dominated marketing
• Building your personal brand as a female marketer

• The role of AI and the role of humans
• The power of outcome-based marketing
• The blueprint to turn outcome-based marketing into reality

• Continuing the discussion
• Tips to empower women for leadership roles
• Bold and innovative choices for the win

• Redefining entertainment's co-investments and partnerships
• Being or Becoming: Entertainment edition
• Variations in Canadian and global landscape
• Discussing case studies

• Diversity for effective strategies
• Cultural sensitivities to connect with diverse audiences
• Successful Case Studies
• Diversity of thought, gender, choice at decision-making table

• Understanding the right platform
• Growing your brand
• Mastering social commerce
• Utilizing TikTok, X, IG and other channels

• The art of conversion
• Strategies for adapting to algorithmic shifts
• Vanity metrics vs meaningful engagement

• What can AI do for a marketer?
• Usage across industries
• Potential developments and future-use