9:30 am


Day 2

Keynote: Multicultural Marketing is Canadian Marketing

With immigration being the primary driver of population growth in the country, Canadian marketers must adapt their campaigns to effectively connect with all Canadians, including newcomers, to achieve sustainable results. Jennifer Seiler will share why reaching “all and each” is the key to a successful brand strategy and showcase examples where P&G brands have uncovered insights from multicultural consumers that resonate with all Canadians to drive overall brand and category growth

Session Speakers

Back to Agenda Sessions