2:00 pm



Keynote: Navigating Fragmentation: Uniting Audience Insights for Retail Sales Acceleration

  • Retailers in Canada are facing a changing landscape in reaching consumers through digital media.  The need to grow sales through effectively identifying, engaging, and measuring marketing efforts has never been greater
  • The rise of closed media ecosystems (or ‘walled gardens’) complicates the ability to assess campaign performance, raising audience questions about reach, relevance, and frequency, which could potentially harm brand perceptions
  • Despite these hurdles, opportunities exist to overcome fragmentation through strategic approaches. This session will equip participants with practical tips to enhance their marketing efforts and effectively reach their target

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