11:30 am


Day 2

Workshop: Allocate Ad Spend for Maximum Impact with Advanced Attribution

  • Fundamentals of top attribution methods, including incrementality testing, marketing mix modeling, and multi-touch attribution
  • Real world examples showing how to translate attribution reads for smart marketing investment decisions
  • Get 1:1 time with an expert and shape a measurement strategy for your brand!

At Terry Fox Stage

Session Speakers

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