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March 4 - 5
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Agenda
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11:30 am
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Day 2
Workshop: Allocate Ad Spend for Maximum Impact with Advanced Attribution
Fundamentals of top attribution methods, including incrementality testing, marketing mix modeling, and multi-touch attribution
Real world examples showing how to translate attribution reads for smart marketing investment decisions
Get 1:1 time with an expert and shape a measurement strategy for your brand!
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Terry Fox Stage
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