Two part session that will provide key trends and practical advice for brands – big and small – on how to succeed on Amazon in 2025.
One - brands new to Amazon or considering launching on the marketplace, we will address the factors we believe are critical prerequisites for a successful launch like
Second, brands already selling on Amazon – whether selling $10K or $1M monthly – we will share how to optimize performance marketing for the greatest possible impact. Specifically, we will address ad-driven growth, brand and product differentiation, conversion of paid to organic sales, key metrics, and managing profitability.
Successful email marketing relies on four key pillars: Personalization, Content, Deliverability, and Optimization. Personalization ensures messages resonate with the right audience, boosting engagement and conversions. Strong content, from attention-grabbing subject lines to clear calls-to-action, drives meaningful interactions. Deliverability focuses on avoiding spam filters, maintaining list hygiene, and staying compliant with CASL, PIPEDA, and Law 25. Finally, optimization involves analyzing performance metrics, refining strategies, and ensuring ongoing improvements. By mastering these four pillars, businesses can create high-impact email campaigns that reach the inbox, foster engagement, and generate measurable results.
Managing cash flow as a business is either something to dread or something to have fun with. Learn from experience of a new Direct To Consumer business about how to navigate cash flow challenges.
2025 promises to be a year of change and challenges, and marketing leaders expectations of agencies are growing. <imajery> will explore how agencies should partner with brands - from developments in AI machine learning, to user privacy concerns, to creative and analytics - adaptability, innovation and efficiency are the key to collaborative, long-term success.