Daniel Stoppel


President and CEO


Jewlr/ Safyre Labs

Daniel Stoppel is the President and CEO of Safyre Labs, an ecommerce and technology company specializing in DTC and custom manufacturing based in Toronto. The proprietary ecommerce platform currently hosts two DTC brands, Jewlr and Lee Fiori, where customers can personalize one-of-a-kind jewelry.

Founded in 2009, Daniel joined a year later as employee #3 and helped build the organization from the ground-up, ultimately becoming CEO at the start of 2021. He was instrumental in supporting the organization’s rapid growth, having custom manufactured and shipped over one million orders to the US, Canada, UK, and Australia. His previous roles at the company include Director of Operations and Chief Strategy Officer.

Daniel holds a Bachelor of Business Administration in Entrepreneurship from Wilfrid Laurier University. Outside of work, Daniel enjoys spending time with his wife and two small kids, and getting outdoors and playing a few different instruments.

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