Digital entrepreneur since 2000 and expert in omnichannel customer experience. Co-founder of Sintra (www.sintraconsulting.eu), he developed his first eCommerce in 1998; a jewelry shop with an adaptive 3D interface based on Microsoft Commerce Server technology. In his professional journey, he has started many startups and is now a "Mentor" in the Techitalia London group. His experience in the eCommerce and Omnichannel CX sector led to the development of the SOH platform - Sintra Omnichannel Hub; a modular platform with PIM, OMS, and unified stock specifically designed to extend the capabilities of Shopify Plus and bridge the gap in enterprise contexts.