As an agency veteran, digital and direct marketing have been a professional passion of Robin's for over 20 years. Perhaps her love of 'accountability' stemmed from her roots as a U of T graduate with a degree in Legal Ethics. Regardless of where it came from - Robin landed her first agency job in the Integrated Marketing Services division of Leo Burnett and has been hooked in the world of communications and agency management ever since.
Over the past 2 decades Robin has held a variety of senior management roles at some of the largest advertising networks in the world. Robin has also worked closely with the Canadian Marketing Association for the past 20 years. Originally as the chair of the Direct Marketing Council, Robin has also chaired the Digital Marketing Council, sat on their Board of Directors and currently teaches their Digital Marketing Course. Most recently, Robin has taught the CMA 12 day Content Marketing Course and is currently a Senior Judge for the annual CMA awards show.
When she's not leading clients through business planning and brand activations, you can find her sourcing babysitters to pave the way for future travel expectations and shopping excursions.